Amazon FBA. Powered by AI.
Beginner or established seller? No AI knowledge required. 22 lessons, plus me on WhatsApp while you learn.
The complete AI system to launch & scale on Amazon
20+ structured, on-demand video lessons
A clear, chronological roadmap covering every stage of building a successful Amazon business — from your first sourcing decision to scaling. Follow at your own pace, forever.
Everything covered — no stone left unturned
Gone are the days of manual sourcing. All seven sourcing methods are AI-assisted. You will learn how to analyse products, how to source, how to use Keepa, and how to connect Keepa to AI so it does the heavy lifting for you. Both online arbitrage and wholesale are covered in full, including AI supplier outreach and building the systems that run it all — which is how I get through far more product research in the same working day than I ever could by hand.
Build your own sourcing software
I show you how to create your own sourcing software with AI — a tool built around exactly how you source, rather than paying a monthly subscription for something generic that everyone else is using.
Reporting, reconciliation and reimbursement claims
Operational housekeeping most sellers skip. I show you exactly which reports to run, then how to use AI to spot discrepancies in fees, returns and inventory, and prepare reimbursement claims where Amazon's records don't match yours.
Hand the admin to Claude
Set Claude up to place your orders and enter every line into your spreadsheets, order sheets and prep-management sheets — the repetitive work that eats your evenings, done for you. I walk you through the exact setup, step by step.
Seller Central mastery + ungating
Fully navigate Seller Central — reimbursement chasing, return guides, ungating brands, pricing strategy, and selling into Europe properly via EFN.
Lifetime access
Every lesson recorded and yours forever, plus the insider tools, spreadsheets and AI skill files that go with them — revisit any module whenever you need it.
2 months of live 1-1 WhatsApp support with Luke himself
You're never left to figure it out alone. Message me directly on WhatsApp for two full months for personalised feedback on your sourcing, listings, and decisions. And if it takes you longer than two months to land your first sale, your support carries on — unlimited — until you do.
Sell across Europe via EFN — full guide
A complete, step-by-step guide to selling into Europe properly through EFN. The same stock, opened up to a far bigger market — an instant way to increase your margin on sales without sourcing a single extra product.
I started on a building site. I learned this the hard way, then built the system I now teach.
No investors, no inheritance, no shortcuts — just a repeatable Amazon FBA model I refined sale by sale. This course is that exact model, laid out A to Z, including the expensive mistakes I made so you can recognise them.
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This isn't just FBA. It's FBA run by AI.
And you don't need to know the first thing about AI. I hand you the tools and step-by-step workflows already built — you just copy, paste and follow along.
AI-powered sourcing
Every method other sellers use — plus methods only practical with AI. Research that took me a full day now takes a fraction of it.
It runs the whole operation
Set it up to place your orders, fill your spreadsheets and order sheets, draft supplier outreach, and check your reports for discrepancies.
Scale without more hours
Build a business that runs without you living in it — the systems that free me to run several companies at once.
Full-time message support from me
AI never replaces the human bit. You get my full-time support — send me leads to verify, and I'll help you solve whatever comes up: account issues, supplier problems, ungating, sourcing decisions. Not a chatbot, not a support desk.
What the course actually looks like
Real screens from inside the member dashboard.
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What students say
Messages and screenshots shared by students. These are individual experiences, not typical results, and not a guarantee of what you will achieve.
Every one of those started exactly where you are now.
Get Access →Unlimited support until your first sale
What this is, and what it isn't
What you are buying
- ✓ 22 recorded video lessons, yours for life
- ✓ Training in product analysis and sourcing
- ✓ Full Keepa and SellerAmp training
- ✓ Seller Central education, including ungating and EFN
- ✓ Downloadable AI workflows, skill files and templates
- ✓ Two months of one-to-one support from me, extended until your first sale
What it is not
- ✕ Not an income guarantee, and not a promise of any level of sales or profit
- ✕ Not a done-for-you service — I teach you, you run your own business
- ✕ Not financial, tax or legal advice
- ✕ Not a way to sell without capital — you fund your own stock
- ✕ Not risk free as a business — stock that doesn't sell is money you have lost
Your business, your decisions
This course teaches you a method. It does not make decisions for you. You choose which products to buy, how much stock to order and what to pay for it. You provide your own capital, you hold your own Amazon account, and you carry the commercial risk of every purchase you make.
Selling on Amazon can lose money. Products go out of stock, prices drop, competitors undercut you, and Amazon changes its policies. Any figures I mention are my own results or those of individual students, and they are not a projection of what you will achieve. Most people who buy business courses do not replicate the results of the person teaching them.
Full detail is in the Terms and Conditions, including the earnings disclaimer, which you should read before buying.
The Complete AI System
The complete training: 22 lessons, every AI workflow I use, the templates and skill files, and one-to-one support while you learn.
- ✓ 22 on-demand video lessons — A to Z
- ✓ 7 sourcing methods — all AI-assisted
- ✓ Advanced sourcing & high-volume buying strategies
- ✓ Wholesale AI sourcing
- ✓ Build your own sourcing software with AI
- ✓ Full Keepa & SellerAmp training
- ✓ Seller Central mastery, ungating & scaling systems
- ✓ Selling across Europe properly via EFN
- ✓ Lifetime access
- ✓ 2 months of live 1-1 WhatsApp support with Luke himself
- ✓ If you need longer — unlimited support until your first sale
Click here to take a look at what the course looks like ↑
Keepa and SellerAmp subscriptions are bought separately and are not included in the course price.
This is an educational course. It does not include any income or earnings guarantee. You buy your own stock with your own money and make your own commercial decisions. See our Refund Policy.
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Questions before you buy? See the FAQs
Frequently asked questions
Will this guarantee I make money? +
No, and I would not trust anyone who told you otherwise. This is training. It teaches you how to analyse products, source them and run the operational side properly, but you make your own buying decisions with your own money and you carry the risk. Selling on Amazon can lose money as well as make it. What I do guarantee is the support: I stay with you until you make your first sale.
Is there a maximum intake? +
Yes. Because I give live one-to-one support myself, there is a limit to how many people I can take on at once. When I am at capacity, enrolment closes until spaces open up again.
How do I pay in instalments? +
Choose Klarna at checkout and you can split the cost into three monthly payments instead of paying it all up front. You get full access to the course straight away either way.
Do I actually get support from you personally?+
Yes — one to one, directly with me on WhatsApp. Not a chatbot, not a support desk, not an assistant. Send me leads and I'll verify them, and I'll help you solve whatever comes up along the way — account issues, supplier problems, ungating, pricing decisions. You get two months as standard, and if it takes you longer than that to make your first sale, the support carries on until you do.
Is this for beginners or current sellers? +
Both. It starts from absolute zero — setting up your account, analysing products, using Keepa and SellerAmp — and also covers the advanced, high-volume sourcing and AI workflows that established sellers use to handle more volume.
Do I need any experience to start? +
None at all. The course starts from absolute zero for complete beginners, while still going deep enough for established sellers to scale.
How does the guarantee work? +
It's risk free. You get 2 months of my direct support as standard — and if it takes you longer than two months to make your first sale, that support continues, unlimited, until you do. There's no cut-off and you're never left on your own. Exact terms are covered at checkout.
How long do I have access? +
Forever. Every lesson is recorded and yours for life — move at your own pace and revisit any module anytime.
How much starting capital do I need? +
That is entirely your decision. You buy your own stock with your own money, so the amount you invest and the risk you take on are yours to judge. The course covers budgeting and cautious sourcing, but it cannot remove the commercial risk of buying stock that may not sell.
Is this UK-focused? +
No — this is universal and can be used worldwide, although the videos are based in the UK market. It also covers how to expand into Europe properly via EFN.
I see Amazon from every side
I'm Luke. Amazon is where I started, and I still sell on it full time — but it isn't the only thing I do. Alongside it I run THEFBALAB and two other companies in the Amazon space, and I run all of them without living inside any of them.
That's only possible because of the systems in this course. When AI handles the sourcing, the ordering, the spreadsheets and the admin, your day stops being filled with the repetitive work — and what's left is the decisions only you can make. Once you've built that once, you can build it again. It's the difference between owning a job and owning a business.
Reinstated
Getting sellers back on their feet when Amazon suspends an account or flags a violation. We handle appeals, plans of action and reinstatements — the side of Amazon nobody wants to deal with alone.
reinstated.co.uk ↗Caledonian Partners
An Amazon growth agency for brands. We take brands that are already selling and scale them properly — listings, advertising, strategy and the operational side that decides whether growth actually sticks.
caledonianpartners.com ↗Across all of them, I see this business from every angle: as a seller, as the person brands call when they want to grow, and as the person they call when it goes wrong. All of that goes into what I teach you.
Ask me anything before you buy
Not sure if this is right for you? Send me a message and I'll answer personally.