How I use AI to automate a 7-figure Amazon FBA business — 2 hours a day, from anywhere.
The exact AI system behind my 7-figure Amazon account — it lets me scale 8x faster. Students have generated £30m+.
The complete AI system to launch & scale on Amazon
20+ structured, on-demand video lessons
A clear, chronological roadmap covering every stage of building a successful Amazon business — from your first sourcing decision to scaling. Follow at your own pace, forever.
Everything covered — no stone left unturned
Gone are the days of manual sourcing. All six sourcing methods are AI-driven — not one of them is manual. You will learn how to analyse products, how to source, how to use Keepa, and how to connect Keepa to AI so it does the heavy lifting for you. Both online arbitrage and wholesale are covered in full, including AI supplier outreach and building the systems that run it all — which is how I now cover 8x more ground and find 8x more profitable products in the same time.
Build your own sourcing software
I show you how to create your own sourcing software with AI — a tool built around exactly how you source, rather than paying a monthly subscription for something generic that everyone else is using.
Plug every leak — and claim back what you're owed
This doesn't just make you money — it stops you losing it. I show you exactly how to run the reports, then AI hunts down every leak in your business and flags the reimbursements Amazon owes you. You increase sales and stop money slipping through the cracks — most sellers never even realise it's gone.
Hand the admin to Claude
Set Claude up to place your orders and enter every line into your spreadsheets, order sheets and prep-management sheets — the repetitive work that eats your evenings, done for you. I walk you through the exact setup, step by step.
Seller Central mastery + ungating
Fully navigate Seller Central — reimbursement chasing, return guides, ungating brands, pricing strategy, and selling into Europe properly via EFN.
Lifetime access
Every lesson recorded and yours forever, plus the insider tools, spreadsheets and AI skill files that go with them — revisit any module whenever you need it.
2 months of live 1-1 WhatsApp support with Luke himself
You're never left to figure it out alone. Message me directly on WhatsApp for two full months for personalised feedback on your sourcing, listings, and decisions. And if it takes you longer than two months to land your first sale, your support carries on — unlimited — until you do.
Sell across Europe via EFN — full guide
A complete, step-by-step guide to selling into Europe properly through EFN. The same stock, opened up to a far bigger market — an instant way to increase your margin on sales without sourcing a single extra product.
I started on a building site. Four years later, a multi 7-figure ecommerce business.
No investors, no inheritance, no shortcuts — just a repeatable Amazon FBA model I refined sale by sale. This course is that exact model, laid out A to Z so you skip the expensive mistakes and get to sales faster.
Get Access
This isn't just FBA. It's FBA run by AI.
And you don't need to know the first thing about AI. I hand you the tools and step-by-step workflows already built — you just copy, paste and follow along.
AI-powered sourcing
Every method other sellers use — plus methods only possible with AI. It is how I cover 8x more ground in the same time.
It runs the whole operation
It places your orders, fills your spreadsheets and order sheets, talks to suppliers, and plugs every profit leak.
Scale without more hours
Build a business that runs without you living in it — the systems that free me to run several companies at once.
Full-time message support from me
AI never replaces the human bit. You get my full-time support — send me leads to verify, and I'll help you solve whatever comes up: account issues, supplier problems, ungating, sourcing decisions. Not a chatbot, not a support desk.
What the course actually looks like
Real screens from inside the member dashboard.
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£30m+ in student sales — and counting
Screenshots straight from students inside the program.
Every one of those started exactly where you are now.
Get Access →Unlimited support until your first sale
The Complete AI System
Everything you need to make £1m+ a year in revenue, using the exact methods behind my own 7-figure account.
- ✓ 20+ on-demand video lessons — A to Z
- ✓ 6 core sourcing methods — all AI-driven
- ✓ Advanced sourcing & high-volume buying strategies
- ✓ Wholesale AI sourcing
- ✓ Build your own sourcing software with AI
- ✓ Full Keepa & SellerAmp training
- ✓ Seller Central mastery, ungating & scaling systems
- ✓ Selling across Europe properly via EFN
- ✓ Lifetime access
- ✓ 2 months of live 1-1 WhatsApp support with Luke himself
- ✓ If you need longer — unlimited support until your first sale
Click here to take a look at what the course looks like ↑
Keepa and SellerAmp subscriptions are bought separately and are not included in the course price.
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Questions before you buy? See the FAQs
Frequently asked questions
Is there a maximum intake? +
Yes. Because I give live one-to-one support myself, there is a limit to how many people I can take on at once. When I am at capacity, enrolment closes until spaces open up again.
How do I pay in instalments? +
Choose Klarna at checkout and you can split the cost into three monthly payments instead of paying it all up front. You get full access to the course straight away either way.
Do I actually get support from you personally?+
Yes — one to one, directly with me on WhatsApp. Not a chatbot, not a support desk, not an assistant. Send me leads and I'll verify them, and I'll help you solve whatever comes up along the way — account issues, supplier problems, ungating, pricing decisions. You get two months as standard, and if it takes you longer than that to make your first sale, the support carries on until you do.
Is this for beginners or current sellers? +
Both. The Complete AI System is one course that takes a total beginner from zero to £10k a month in sales, and also includes the advanced, high-volume sourcing and scaling methods that current sellers need to grow fast.
Do I need any experience to start? +
None at all. The course starts from absolute zero for complete beginners, while still going deep enough for established sellers to scale.
How does the guarantee work? +
It's risk free. You get 2 months of my direct support as standard — and if it takes you longer than two months to make your first sale, that support continues, unlimited, until you do. There's no cut-off and you're never left on your own. Exact terms are covered at checkout.
How long do I have access? +
Forever. Every lesson is recorded and yours for life — move at your own pace and revisit any module anytime.
How much starting capital do I need? +
You can start small and reinvest profits as you grow. The course covers budgeting and low-risk sourcing so you scale sustainably.
Is this UK-focused? +
No — this is universal and can be used worldwide, although the videos are based in the UK market. It also covers how to expand into Europe properly via EFN.
I see Amazon from every side
I'm Luke. Amazon is where I started, and it still turns over seven figures — but it isn't the only thing I do. Alongside it I run THEFBALAB and two other companies in the Amazon space, and I run all of them without living inside any of them.
That's only possible because of the systems in this course. When AI handles the sourcing, the ordering, the spreadsheets and the admin, your day stops being filled with the repetitive work — and what's left is the decisions only you can make. Once you've built that once, you can build it again. It's the difference between owning a job and owning a business.
Reinstated
Getting sellers back on their feet when Amazon suspends an account or flags a violation. We handle appeals, plans of action and reinstatements — the side of Amazon nobody wants to deal with alone.
reinstated.co.uk ↗Caledonian Partners
An Amazon growth agency for brands. We take brands that are already selling and scale them properly — listings, advertising, strategy and the operational side that decides whether growth actually sticks.
caledonianpartners.com ↗Across all of them, I see this business from every angle: as a seller, as the person brands call when they want to grow, and as the person they call when it goes wrong. All of that goes into what I teach you.